If you’re managing social media, creating content, or trying to grow your presence on Instagram, you’ve probably asked yourself: how does the Instagram algorithm work? Let’s break it down for you.
What Is the Instagram Algorithm?
Instagram’s algorithm isn’t just one entity; it’s a collection of algorithms, classifiers, and processes, each serving a unique purpose. According to Instagram, these technologies are designed to personalize users’ experiences and keep them engaged on the app.
Instagram’s core mission with its algorithm has always been to connect users with content that is most relevant and engaging to them. The algorithm aims to create a seamless and personalized experience that keeps users coming back for more. For social media professionals, understanding this can help tailor strategies to maximize reach and engagement.
The 2024 Instagram Algorithm Breakdown
Instagram employs different algorithms for various features like feed posts, Reels, Stories, and the Explore page.
As of 2024, reels continue to receive a higher priority in users’ feeds due to their high user engagement levels. Photos and stories, while still important, follow in precedence but can achieve higher visibility through the strategic use of hashtags and engagement-driving captions.
Here’s a detailed look at how each one functions:
FEED POSTS
The feed algorithm prioritizes content based on several factors:
- Post Information: Type of content (photo or reel), timing, and engagement metrics.
- Poster Information: Relationship with the poster and how often you engage with their content.
- User Activity: Your interaction patterns, such as liking reels or commenting on posts.
- Interaction History: Frequency of interactions with specific accounts.
In summary, Instagram tracks every interaction to serve you the most relevant content.
REELS
For Reels, Instagram emphasizes content that is entertaining, inspiring, or experimental. Key factors include:
- Content Quality: Avoid low-resolution, blurry, or recycled videos.
- Creativity: Use text, camera effects, and filters.
- Engagement Signals: Likes, comments, shares, and saves.
To boost discoverability, use relevant keywords, hashtags, and on-screen captions.
STORIES
Stories are prioritized based on:
- Viewing History: Frequency of viewing an account’s stories.
- Engagement History: Interaction levels with an account’s stories.
- Closeness: Overall relationship with the account.
While timeliness is less crucial, consistent engagement can improve story visibility. Use interactive stickers like polls and quizzes to boost interactions.
EXPLORE PAGE
The Explore page algorithm focuses on discovering new content. Key signals include:
- Post Popularity: Quick user interactions such as likes and shares.
- User Activity in Explore: Previous interactions with similar content.
- Poster Information: General engagement levels with the poster.
The Explore page also considers visual and textual content, making strong captions and relevant hashtags essential.
In a recent Tweet, Instagram broke down exactly why you see what you see on the app:
Equal Treatment for All Account Types
Contrary to popular belief, Instagram treats all account types—Personal, Creator, and Business—equally in terms of algorithm ranking. However, Business accounts offer additional features like auto-publishing, which can streamline your posting schedule.
Tips for Hacking the Algorithm
While you can’t reset the algorithm, you can refresh your feed by clearing your search history or marking posts as “Not Interested.” Here are some additional strategies:
- Create Engaging Content: Focus on posts that encourage likes, comments, and saves.
- Use Calls to Action: Prompt users to engage with your profile or content.
- Optimize Your Posts: Use high-quality visuals, strong captions, and relevant hashtags.
- Consistently Share Instagram Reels: Reels are still being heavily promoted by Instagram’s algorithm across the entire app experience.
Plus, Reels get twice as much real-estate in the Instagram Explore page — making them a major tactic for discovery and growth.
