1. Introduction
Arkaye Jewellery is a leading brand in the Indian jewellery market, known for its contemporary designs that seamlessly blend traditional craftsmanship with modern aesthetics. This case study explores Arkaye’s journey, its key strategies, and the factors contributing to its success.
2. About the Brand
Arkaye Jewels
Founded
Starts by the two Girls in 2021 with having good social media marketing knowledge
Mission
To redefine Indian jewellery by creating exquisite pieces that resonate with modern sensibilities while honoring heritage.
Niche
Primarily young, affluent professionals and discerning individuals who appreciate unique and contemporary designs.
Founded
Starts by the two Girls in 2021 with having good social media marketing knowledge
Mission
To redefine Indian jewellery by creating exquisite pieces that resonate with modern sensibilities while honoring heritage.
Niche
Primarily young, affluent professionals and discerning individuals who appreciate unique and contemporary designs.
3. Challenges
Burning money on meta ads, don't have proper roadmap to run ads.
Conversion rate is below than 0.5%, that is below the ideal rate.
Cart order value below than 1k, don't have bundles.
Burning money on meta ads, don't have proper roadmap to run ads.
Conversion rate is below than 0.5%, that is below the ideal rate.
Cart order value below than 1k, don't have bundles.
4. Key Strategy
Let’s optimize the landing page by adding a section that showcases customer reviews and some awesome user-generated content videos. Oh, and let’s make sure the checkout process is super smooth and easy for our customers!
We’ll run a 3-stage campaign, starting with Top-of-Funnel (TOFU) activities, then moving on to Middle-of-Funnel (MOFU), and finally finishing with Bottom-of-Funnel (BOFU) efforts. Throughout the campaign, we’ll test different approaches and creative ideas to see what works best.
Since the founders who are also social media experts and know how to create engaging user-generated content (UGC), we’re using that to our advantage to capture people’s attention, that lower our cost per thousand impression.
Our data-driven approach was instrumental in achieving Significant results for the brand.
Using the Whatsapp as a very powerfull social media to recover all the abandoned carts.
Let’s optimize the landing page by adding a section that showcases customer reviews and some awesome user-generated content videos. Oh, and let’s make sure the checkout process is super smooth and easy for our customers!
We’ll run a 3-stage campaign, starting with Top-of-Funnel (TOFU) activities, then moving on to Middle-of-Funnel (MOFU), and finally finishing with Bottom-of-Funnel (BOFU) efforts. Throughout the campaign, we’ll test different approaches and creative ideas to see what works best.
Since the founders who are also social media experts and know how to create engaging user-generated content (UGC), we’re using that to our advantage to capture people’s attention, that lower our cost per thousand impression.
Our data-driven approach was instrumental in achieving Significant results for the brand.
Using the Whatsapp as a very powerfull social media to recover all the abandoned carts.
5. What's Show up
Whatsapp Marketing
UGC Videos
Product Showcase ads
Retargeting ads
Let's see what came out!
Let's see what came out!
There is mismatched in data because we are using whatsapp marketing also for retargeting the people, and that’s the game changer.